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Brighthouse appoints interim CIO with retail background

wykeMartin Wyke (left) has joined electronics retailer Brighthouse as its interim CIO the Watford based organisation has confirmed.  

Wyke joins Brighthouse from a CEO role, having been CEO of the Police ICT Company until May 2017, he joined the London based business in 2015.  

Retailer Brighthouse is one of the UK’s largest rent-to-own shop business and sells furniture, household appliances and computing. The retailer has a mix of online and physical stores. Brighthouse is under private equity ownership and is moving towards an increasingly online retail proposition.

Brighthouse can trace its roots to being the retail arm of Thorn EMI a major household technology provider and retailer Radio Rentals, which was a stalwart of the high street. As the Radio Rentals name implied, it sold new radios, televisions on what was then called hire-purchase and is now dubbed rent-to-own. The rent-to-own model suffered and declined during the rapid growth of credit cards and loans in the 1990s. Many industry observers and of course those in the sector believe it is primed for a return to favour, as generation rent and the fall out of the continuing financial crisis find credit hard to reach.  Organisations like Brighthouse may be set to have a renaissance. A rental-to-own agreement has become the cultural norm in automotive, with a large proportion of the driving public having a new or nearly new vehicle on a rolling financial services contract that sees them change vehicle on a regular cycle. That same model could once again leave the kerbside and head into the kitchen and living room.

As a CIO Wyke has led business technology at telecoms provider Talk Talk, where he was CIO for three years from 2012 until he joined the Police ICT company in 2015. Before joining Talk Talk Wyke was with telecoms rivals Virgin Media for two years. He has also had a career vendor side, spending a year with outsourcing provider CSC.  Wyke has previous retail experience having been CIO with Littlewoods Shop Direct for two years before he joined CSC as well as a CIO role at department stores chains Debenhams and Marks & Spencer.  The CIO has also worked in the utilities sector.

Wyke replaces Ed Hutt who joined Brighthouse in February 2017 as an interim CIO.


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About Mark Chillingworth 219 Articles
Mark Chillingworth has over 20 years of journalism and editing experience across all media platforms including online, live events, print magazines and television.
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