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Joy for Lebara CTO

Innovative CTO that has a strong customer focus Finbarr Joy moves from gaming to telcos

Telecommunications service Lebara has bet its technology leadership on former William Hill CTO Finbarr Joy. CTO Joy has joined the Shoreditch based global telecommunications service as Group CTO following two and a half years with gaming and book makers organisation William Hill.

Lebara is an over-the-top (OTT) mobile telecoms provider that is popularly used by backpackers and travelling workers for its pay as you go service. Lebara began its days as a telephone calling card before becoming a SIM card service in 2004. As an OTT service Lebara began its business using the Vodafone infrastructure. In recent years Lebara has expanded its business to include financial services as it realised its strong community position that demanded connectivity and the ability to “wire” money to relatives at home.

Joy was a transformational CTO at William Hill and introduced forward thinking and challenging organisations and structures to the high street and online gaming firm.  A Shoreditch development organisation was formed. Joy also worked closely with the customer experience teams at William Hill to develop a priority access loyalty card that gives William Hill customers their winnings instantly.  Organisations like Fluxx, one of the most innovative customer experience companies in the UK, worked with Joy’s technology team and the customer teams to develop unique customer propositions in a rapidly consolidating market.

“It’s about creating a branded, enjoyable and memorable experience that users love and trust and that drives everything that we do,” Joy told me in an interview for CIO UK. “We work at a scale and breadth of channels to distinguish ourselves and our product. That means we have the best of retail and online.”

Lebara is a return to telecommunications for Joy who worked for BT between 2009 and 2011.

Horizon revealed in January that Kevin O’Connor had entered William Hill as  Group CIO having been with corporate travel organisation Carlson Wagonlit.

Widgets Magazine
About Mark Chillingworth 217 Articles
Mark Chillingworth has over 20 years of journalism and editing experience across all media platforms including online, live events, print magazines and television.
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